| Inside the boundary | Outside the boundary |
| Who is In: people wanting to eat healthy | Who is Not: ppl who don't care about weight |
| What the Need Is: not a need | What the Need Is Not: for ppl who don't have a concern |
| Why the Need Exists: people are overweight | Alternative Explanations: This is only going to be popular for people who want to eat healthy. |
2.) Sandy Scott
| Inside the boundary | Outside the boundary |
| Who is In: cheap buyers | Who is Not: ppl who don't care about spending money. |
| What the Need Is: cheap alternatives | What the Need Is Not: expensive buyers |
| Why the Need Exists: no other cheap place like this | Alternative Explanations: a lot of people don't track or care how much they spend on food. |
3.) Carolyn Mejia
| Inside the boundary | Outside the boundary |
| Who is In: people like me | Who is Not: people who don't care about what they eat. |
| What the Need Is: fast and affordable | What the Need Is Not: for someone who would rather cut up their own fruit |
| Why the Need Exists: urge to try and eat healthy | Alternative Explanations: I think for someone who is in a rush a lot like me would really benefit from this. |
4.) Johnel Mejia
| Inside the boundary | Outside the boundary |
| Who is In: ppl who want fast, easy and cheap snacks | Who is Not: people who like to make their own snacks. |
| What the Need Is: affordable options | What the Need Is Not: people who are more independent |
| Why the Need Exists: might be cheaper than going to the store and getting mixed fruit bowls. | Alternative Explanations: I know a lot of people who enjoy making their own snacks and planning their own food for that day. |
5.) Alex Smith
| Inside the boundary | Outside the boundary |
| Who is In: people who want to stop eating fast food | Who is Not: people who want to keep eating fast food |
| What the Need Is: healthier options | What the Need Is Not: people who enjoy fast food that is unhealthy |
| Why the Need Exists: way too many fast food | Alternative Explanations: some people love going to fast food places even if it is unhealthy. |
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