My segment is the different variety of fruit bowls. A lot go the people I interviewed had a lot of the same unmet problems. They are sick of taking their kids to places that serve unhealthy food BUT it is easy and fast for them when they are on the go or needing to be somewhere. My idea appealed to them because it is still the same fast and easy process but with a better ending for them. One even mentioned for themselves, that this gives them an opportunity to make better food decisions because they no longer have an excuse to go to somewhere like McDonalds for a snack. This was something that not a lot of people thought of because it isn't something that is prevalent. A few people said that they have researched healthy fast places but it is generally just smoothie places - nothing quite like I am offering. I realized during this that once people find out about this, it could be something big and popular. People don't realize how nice it would be until they hear about it. I think this is all about marketing. Making sure there are cool, trendy designs as well as a clear understanding of what I am selling.
Katie,
ReplyDeleteI do agree with you that marketing would be a major part in making this idea blossom. The more people know the better. I also think that with today's society and its push for a healthier body ideas, that it would be a popular spot for all people to come and get convenient fruit.