Friday, April 19, 2019

30A - Final Reflection


Image result for as always go gators













Reading through previous posts, it definitely allowed me to realize how far I have come. I used to be very afraid of failure, and through this class I have realized that it is normal and just apart of life. I have learned that its ok to take risks and that is something I will remember years from now. I enjoyed thinking outside of the box and forcing myself to come up with solutions. I am proud of how more mentally tough I have become.

I do see myself as an entrepreneur in the future because it is great to be able to work for yourself vs. working for someone else.

I would tell them to not get frustrated and to be patient with their process in finding solutions. 

29A - Venture Concept No.2


Image result for fresh fruit




Product Opportunity: Affordable Drive thru fruit snacks - acai bowls, mixed fruit bowls, smoothies

Opportunity:
My potential customers are people who desire to live a healthier lifestyle yet still affordably. There are so many people who eat an unhealthy lifestyle just because it is cheaper. However, my product opportunity is just as cheap as fast food but gives the best nutritional benefits. I believe this is a big opportunity because there is  not much out there like this. There would hardly be any competition so there is a huge chance of making a big profit. I think once others see how successful this business would be, they're might be more of a threat of competition being built. I think this can be beneficial to anyone no matter where they live or what their background is like. My typical customer just must want to live a better lifestyle and want to eat healthier. Many people just go to their grocery store to obtain fruit and then make their own smoothies, fruit bowls, or acai bowls. We can satisfy their needs by providing services to do all of those things for them. I don't believe customers will have a hard time switching over to be our customers instead of making on their own, because it is easier and probably cheaper to them. Also, fruit goes bad easily so they don't have to worry about buying more than they need.

ADDING***** I am going to try to expand my market by not just going for the likely potential customer, but by marketing to customers who may not usually be customers. For instance, I am going to be adding more dessert type of options incorporating fruit to the menu. This way, there is a more broad menu and will appeal to a wider variety of customers.

Innovation:
My company is a fruit drive- thru. People will come through our lines and order something from our wide menu and we will serve them. Smoothies, mixed fruit bowls, acai bowls will be served. I would be selling each item depending on the size they choose. Smaller options would be around $3, medium options under $5, and large options under $7. Each product option will depend and differ, but not dramatically from those prices.

ADDING**** This also is the same goal as it is now. I want it to be well priced - that is the main reason why I came up with this idea in the first place. Just need to make sure I can get fruit for a good price so I make enough profit.

Venture Concept:
My innovations will benefit my product because it is affordable options. I don't think this will be hard at all for customers to switch over to. There isn't much other competition so its not like they would give up their favorite place now for ours. This option would be easier and cheaper for the customers and would benefit them each. My competitors would just be grocery stores or fruit stands who sell fruit but they don't offer the snacks we do. We wouldn't need many employees, just people to run the drive thru and cashiers. We would need people to cut the fruit or to mix them. Then we would need people to help run the inventory. Making sure our fruit didn't go bad and seeing what we need more of. I would run a lot of the marketing and ads since it is my major and would maybe need more help as the company gets bigger.

ADDING ****All of this has generally stayed the same. Still very little competition and not a need for an extraneous amount of employees. Fruit going bad is going to be an issue for sure and we are going to need to figure out understanding how much produce we need at a time and not over buying, but also not underbuying.


Three Minor Elements:
We will have great margins because everything we buy we can sell for more, easily. Also with my advantage in marketing and social media, we won't have to spend a lot there. We can add different things to our menu or make many different stores. I see this in 5 years becoming bigger and opening more stores. I see myself running this and having fun with the marketing. If I got bored, maybe would come up with another business idea to also run. This would give me tons of experience to help me later on with future ideas.

ADDING*** I still believe my marking and social media skills will be very beneficial for the company. I would plan on being very hands on with the company and would hopefully enjoy it enough to keep it.


 My main feedback was the concern for the fruit going bad, which really would be a constant problem for my business.Again, we really would just need to make sure we didn't buy too much product so we don't have a lot of waste. This being pointed out gave me more to think about and the efforts that will need to take place.

Friday, April 12, 2019

28A -Your Exit Strategy

I don't have a specific exit strategy for a few reasons. However, I think the most likely route would be to not sell it, and own it and run it for decades to come - that is, if I enjoy it. Right now, it seems like something I would enjoy for years but if I ever got bored with it or hated it, I definitely would sell my business. I would love for it to be a family venture, but I would never want my kids to feel like they had to own the company afterwards because it may not be their passion.

I have picked this sort of unknown exit strategy because I don't want to have any types of preconceived expectations for the company. I am naturally a go with the flow type of person, and I don't want to be tied down to something just because I feel like I have to, nor would I want my kids to feel that way.

I see myself currently being super passionate about this business, and as long as their is passion there than I will keep it going. If there isn't, then I sell it.

27A - Reading Reflection No. 3

The last book I read was called Miracles Happen by Mary Kay Ash. The author talks about her life and pivotal things that she has learned through it. Some main points she describes is how to be a strong leader. It was very good for me to read because being a leader is incredibly important in the entrepreneur world. Throughout the book, each chapter basically has some type of message for people who want to succeed in life. I loved reading this book because it really instilled a lot of valuable wisdom and knowledge that I can utilize in future aspects of my life. I think it is extremely important to learn from other people in life who might have experienced the same things you are about to, so that way you can be steered in a positive direction. This book had a lot of good and positive parts that will be beneficial to any entrepreneur.

Thursday, April 11, 2019

26A Celebrating Failure

A time this semester when I failed was when I made it a goal to use an agenda and journal more often to stay more organized, but hardly touched it all semester. I wanted to start using an agenda because I would often forget about the things I needed to do each day. I learned that while it would be nice to use an agenda, I am often all over the place and don't always have my agenda with me for when I would need to write in it.

I was definitely disappointed in myself for not reaching a goal that I placed for myself. Luckily this was not a major failure because failure is definitely hard on me. I hate failing myself, and I hate failing other people. I am very hard on myself, so when I fail, I am even harder on myself than normal. This class really has opened my eyes to not being so afraid of failure, because its bound to happen and its how you overcome it. I think I am more prepared for failing after this class, and I will be more okay with taking risks.

Friday, April 5, 2019

25A- What's Next?

While talking to future customers, it was interesting to learn about different perspectives and thoughts. My ideas of what I thought customers wanted definitely coincided with theirs. They really liked the idea of my social media marketing being being a big tool for the company. A lot of people advised that the store should be very colorful and fun for people to take pictures in with their bowl because when people post in our store its free advertising for us. I really like that idea because I think it will be good for our business.

Im extremely passionate about helping farmers and having a business where it does no harm to animals. My product opportunity does both. I see this really being something that I am crazy passionate about which will fuel me to make it the best it can be, so I think I will open many other stores in the years to come.

I also love being creative whether its what the inside of the store looks like or what the marketing for the business looks like. I see this as something fun for me, and I see it stemming into other projects whether I do some freelancing on the side or if I decide to start another company all together.

Im marketing to people who desire to eat healthy and live a healthy lifestyle. The people I wouldn't be attracting would be people who don't enjoy eating healthy and don't want to. Maybe to appeal to them, I could create other products on the menu that would appeal to them such as fruit dipped into chocolate or frozen yogurt.

I asked a few people who don't like eating healthy if adding some things mentioned above would appeal to them. One said it would and one said not really but that it would help. They said if there friend wanted to go to our store that it would be an option for them.

I hadn't ever even thought about appealing to those who don't even like to eat healthy so it was good to realize that because thats a whole market I could also be getting money from. Doing this exercise also allowed me to use product resolution and made me really think outside the box. This will only make my company stronger.

24A- Venture Concept No. 1

Product Opportunity: Affordable Drive thru fruit snacks - acai bowls, mixed fruit bowls, smoothies

Opportunity:
My potential customers are people who desire to live a healthier lifestyle yet still affordably. There are so many people who eat an unhealthy lifestyle just because it is cheaper. However, my product opportunity is just as cheap as fast food but gives the best nutritional benefits. I believe this is a big opportunity because there is  not much out there like this. There would hardly be any competition so there is a huge chance of making a big profit. I think once others see how successful this business would be, they're might be more of a threat of competition being built. I think this can be beneficial to anyone no matter where they live or what their background is like. My typical customer just must want to live a better lifestyle and want to eat healthier. Many people just go to their grocery store to obtain fruit and then make their own smoothies, fruit bowls, or acai bowls. We can satisfy their needs by providing services to do all of those things for them. I don't believe customers will have a hard time switching over to be our customers instead of making on their own, because it is easier and probably cheaper to them. Also, fruit goes bad easily so they don't have to worry about buying more than they need.

Innovation:
My company is a fruit drive- thru. People will come through our lines and order something from our wide menu and we will serve them. Smoothies, mixed fruit bowls, acai bowls will be served. I would be selling each item depending on the size they choose. Smaller options would be around $3, medium options under $5, and large options under $7. Each product option will depend and differ, but not dramatically from those prices.

Venture Concept:
My innovations will benefit my product because it is affordable options. I don't think this will be hard at all for customers to switch over to. There isn't much other competition so its not like they would give up their favorite place now for ours. This option would be easier and cheaper for the customers and would benefit them each. My competitors would just be grocery stores or fruit stands who sell fruit but they don't offer the snacks we do. We wouldn't need many employees, just people to run the drive thru and cashiers. We would need people to cut the fruit or to mix them. Then we would need people to help run the inventory. Making sure our fruit didn't go bad and seeing what we need more of. I would run a lot of the marketing and ads since it is my major and would maybe need more help as the company gets bigger.

Three Minor Elements:
We will have great margins because everything we buy we can sell for more, easily. Also with my advantage in marketing and social media, we won't have to spend a lot there. We can add different things to our menu or make many different stores. I see this in 5 years becoming bigger and opening more stores. I see myself running this and having fun with the marketing. If I got bored, maybe would come up with another business idea to also run. This would give me tons of experience to help me later on with future ideas.


23A- Your Ventures Unfair Advantage

Generate a list of all of the resources in your venture (produce a list of at least 10 resources that you already possess). This can include your human capital, social capital, financial capital, and capabilities. You may also discuss the organizational culture you intend to create (but, obviously, it's not a resource that you have, now.) Conduct a "VRIN" analysis for each resource. That is, describe, for each resource, how it is valuable, rare, inimitable (how hard it is to copy by others), and non-substitutable (are there other resources that can provide the same benefits?). Remember, not ALL resources will measure up well. That's OK. You just need one. After conducting the VRIN analysis, determine what your top resource is. Explain why it's more important to your venture than all of the other resources. Previous Next

What makes you so special?

1.) Hardly any competition
2.) Many different product routes/options
3.) Strong social media marketing platforms
4.) Growth potential
5.) Cheap goods
6.) Benefits people
7.) Close knit workers due to not many workers being needed
8.) Helps farmers
9.) Doesn't harm animals
10.) Popular, creative, trendy stores

VRIN Analysis
1.) Wont have too beat any other companies. Hard to find a market with little competition. Not super hard to be copied. Could in the future have more competition.
2.) Wont only have one idea, can form into more. Some products can't always do that. Could be copied but wouldnt be easy. Possibly.
3.) Not all companies have tools to make strong social media platforms. Cant be copied. Other companies can catch on to successful tools.
4.) A lot of companies stay stagnant, it is hard to produce growth. If can grow, that is a big deal for the competition.
5.) Not all goods can be cheap. Other companies can benefit from this as well.
6.) Not all products benefit people. Hard to copy if product isn't helpful.
7.) Coworkers will have close relationship which will make them work better together. Not always common to have strong workforce.
8.) Produces opportunities for farmers. Not all products benefit farmers. Others can rely on farmers too.
9.) Not killing any animals in the process. Eco friendly. Not a lot of companies are good to animals. Others can follow but can be a good thing.
10.) Marketing and ads and designs are creative and trendy. Allows to standout from others. Makes others want to take pics of store and post which is free marketing.

I think my strong background of social media marketing and graphic design can really help this business and will make different from others. Will make company unique and will help with expanding knowledge of the company.







Friday, March 29, 2019

21A- Reading Reflection No.2

The book that I decided to report about is called How to Fail at Almost Everything and Still Win Big by Scott Adams. I decided to pick this book because I think the hardest part about entrepreneurship is failing. I also believe thats what sets different entrepreneuers  apart from one another which is their ability to overcome these things. For me, this is something I see myself having a hard time to overcome, so I decided to read this in hopes that it would give me some wisdom in having a better mindset. This book was really good and really gave me things to think about. This book really talks about the mindset you have and how to live the best optimal life. This book connected to this class specifically because it is so normal to have rejection and for people to think your idea is awful. It is a lot of trial and error, but you have to have the tenacity to keep going forward. I think a good exercise for this class would be a more psychological one. An exercise where we maybe identify what makes us as individuals so afraid of failing and figuring out ways we can make our mind stronger. I think this would be beneficial because it provides us with a chance to understand why we think a certain way and how to think better. In the book there was a lot of practical every day examples of things you should be doing and I wasn't expecting that so much. After this book though, I am now able to remember those example and use them in my every day life.

Friday, March 22, 2019

20A- Growing Your Social Capital

Jason Karpinski is a supplier. He has a small business where he makes handmade beer. I know him through mutual friends. I see him as being a person who gives me advice on getting the best type of prices for my products and hopefully since we are friends he will do so for free. With having him on my side, I can make sure that I don't make any foolish financial decisions when it comes to supplies.
Jodi Hunt is a market expert. I am her intern and she is my boss. She teaches me skills to benefit in the marketing field in exchange for my work. Learning from her will be pivotal for me, as marketing will play a huge part in my business.

Tom Scott is a domain expert. I know him because he is my family. This is his job and he takes on multiple projects where he plays this role. His wisdom will provide me with great knowledge in the future, and I look forward to learning from him to make my business grow.

I think it is extremely important how great it is to have people in your corner that can help you. It is so important to make connections and that why networks like LinkedIn are so great. This assignment made me realize I have more resources than I really realized.

19A- Idea Napkin No. 2


1.) I am someone that likes to live a healthy lifestyle. My talents are being creative and likable. My aspirations are for people to stop just going to any fast food drive through and for those people to benefit with healthier options. I see it playing a role in my life because it would be something that I would put a lot of time and effort in.
2.) Once people know about my fruit drive through than they will have healthier food options at a speedy time.
3.) My customers all have the desire to make better food decisions. 
4.) My prices will still be the same as fast food places, just with way healthier and fresh options. There really won't be a reason to not come to my place because of all the benefits.
5.) There isn't anything else like this out there.

I think a lot of my elements do go together and aren't mixed all over the place. I believe my talents can make something good out of this product opportunity. I think my desire to live a healthy lifestyle will also fuel my passion into the business.
FEEDBACK MEMO:  The main thing I had feedback on was that it would be good for people once they know about it. The thing I took away from that is that I would have to probably spend a bit in marketing and advertising and thats another cost I would need to think about. I mentioned in my five points that once people know about it than it could benefit each person greatly.

Friday, March 15, 2019

18A- Create a Customer Avatar

After reading the description and seeing the picture that Dr. Pryor posted, I started thinking that his description was similar to a customer I would have. My opportunity product is for those who are desiring to make better food choices, so I believe that my customers will either live a healthy lifestyle and/or desire to. I think the hobbies of my customers would be people who enjoy being active. Their hobbies would probably include working out, yoga, and/or sports. I think the people who have these hobbies can certainly be parents, as many  parents do live or strive to have an active lifestyle. I'm sure some of my customers would have adopted kids. I think these customers would have an average priced car, nothing too fancy or lavish, but not something that hardly runs either. My product is supposed to be an affordable option, so I don't see it being for just average paid people per se. I think the car colors would be mixed because again,my product is designed to be affordable for all. I think most people when buying a car buy white or black usually and when you buy one used it tends to be blue, greens, or red. I think the main customer would be around 25-50 years old. I think they feel good for their age considering that I am assuming they will be active people. The books they read are probably motivational books or self reflection/improving books. I don't think there would be a clear indicator of which political party they have. 

The thing I have in common with my customer is that I enjoy being active and living a healthy lifestyle. I also enjoy things being affordable and reasonable. I don't think it is a coincidence because I  believe that people start a business because they usually have a lot of passion behind it.

I can see my customers being a soccer mom like pictured below:
Image result for soccer moms

Another customer would be someone like the picture below, a runner or at least someone active.
Image result for active people

Friday, March 1, 2019

16A- Whats Your Secret Sauce?

I think what makes me unique is I am typically able to strike conversation with just about anybody. I know it is hard for some people to reach out to people and make friends that way, but for me it has always seemed to come pretty natural. I think I also have a pretty creative mind and can come up with ideas or designs in my head that not a lot of people can do on command.

I was told that I am a very caring person, and I think that goes into why I like to be able to strike a conversation with nearly everyone. I like to be able to make other people feel comfortable and/or to not feel like an outcast, and I think those ideals go hand in hand. I was also told that I am very friendly, which again goes with what I said about myself. Someone told me that I am very sensitive, which is true, and the thing I don't like about myself. I want to become a stronger minded individual and don't want to take to heart as many things as I do. I think a lot of the things that people defined me as were pretty true for the most part. The only thing that someone said that I didn't agree with is that I care too much about what others thing, which I agree in some aspects, but I generally only care about the people that I love the most opinions, not random peoples opinions.

I think that my talents and abilities can set me apart in some aspects, and maybe make business deals/negotiations happen a little more easier.

http//:www.soundcloud.com/kstodard1

15A Figuring Out Buyer Behavior No.2

Based off my interviews, I had a few different consensuses. Majority of them mainly care about the price of the product because if they have a cheaper alternative than they are going to go there. Another main objective is the accessibility- which is why I came up with my exact product. I want it to be fast and affordable and that is why I feel that it will appeal to customers.

My product will be an in person purchase, unless I ever decide for customers to be able to order on an app software. There is no sort of big investment that a customer has to make.

Something that makes a good purchase is knowing that the person made a good deal and that they got it for a fair price. A bad purchase is when the person realizes they could get it cheaper somewhere else or have better quality.

I think this interview gave me more of an assurance that my product opportunity could work out well. It fits a lot of the needs that are important to a customer.

Friday, February 22, 2019

14A Halfway Reflection


1.) In order to keep up with the requirements of this course, I have had to use a part of my mind that I never really used as often. It has required me to think differently and more outside of the box. I have learned to find problems in situations and ways of fixing them.
2.)  I felt like giving up when coming up with the bug list because it was hard for me to come up with things and think in a way that I usually didn't think. I also almost gave up when having to do the elevator pitch because I don't really like speaking in front of people, but I knew each thing would push me out of my comfort zone and make me better. I also didn't want to lose a grade on something pretty easy.
3.) - give yourself plenty of time for an assignment, not because its tedious but so you can think about it and form more ideas.
- don't get frustrated and think more outside the box
- question everything, and figure out ways to make things better

I have this picture in my office, and when I get frustrated with something, I love to look it for motivation. It is a really empowering picture and it always help me keep a tenacious mind.

13A- Reading Reflection No. 1

I really admire and enjoyed reading about the Wright brothers. I know for myself when people doubt anything that I do, it is hard for me to hear as I am sure that is the case with anything. The idea of traveling on an airplane was so crazy to people, and not a lot of people had faith in it actually working. For them to keep pushing and trying with knowing how people felt about their idea is incredibly admirable. They also kept trying despite their many fails. It just goes to show how strong their vision was and what they were going to do for it. I would ask them how they stayed so positive about something when they kept failing and how they dealt with the negativity of other people and if it ever made them want to stop. It is extremely evident that they were hard workers because they got something to work that benefits each and every one of us today. I like to think of myself as a hard worker, but I think that they have stronger minds than I do and never were easily discouraged. 

Friday, February 15, 2019

12A - Figuring Out Buyer Behavior No.1


My segment is the different variety of fruit bowls. A lot go the people I interviewed had a lot of the same unmet problems. They are sick of taking their kids to places that serve unhealthy food BUT it is easy and fast for them when they are on the go or needing to be somewhere. My idea appealed to them because it is still the same fast and easy process but with a better ending for them. One even mentioned for themselves, that this gives them an opportunity to make better food decisions because they no longer have an excuse to go to somewhere like McDonalds for a snack. This was something that not a lot of people thought of because it isn't something that is prevalent. A few people said that they have researched healthy fast places but it is generally just smoothie places - nothing quite like I am offering. I realized during this that once people find out about this, it could be something big and popular. People don't realize how nice it would be until they hear about it. I think this is all about marketing. Making sure there are cool, trendy designs as well as a clear understanding of what I am selling.

11A - Idea Napkin No. 1

1.) I am a senior telecommunications major with a minor in business. My talents are incorporating my social media marketing skills, andI have helped a few businesses with their marketing on their social platforms. I see myself running the marketing ideas and coming up with new and exciting things for the company.
2.) I plan on making a variety of fresh fruit accessible, affordable, and fast. Fast food but for fruit - and other healthy options!
3.) My customers will all have the desire to eat better. They are sick of eating fast food that is greasy and bad for you. Also, my customers will want something different than what is already out there.
4.) There isn't much or anything that is like what I am offering. Customers get to pick what they want, and its affordable to them!
5.) Customers getting to customize their fruit bowls in a drive through scenario. 

Friday, February 8, 2019

10A- Elevator Pitch No.1


9A- Testing the Hypothesis, Part 2

1.) Jim Scott
Inside the boundaryOutside the boundary
Who is In: people wanting to eat healthyWho is Not: ppl who don't care about weight
What the Need Is: not a needWhat the Need Is Not: for ppl who don't have a concern
Why the Need Exists: people are overweightAlternative Explanations: This is only going to be popular for people who want to eat healthy.


2.) Sandy Scott

Inside the boundaryOutside the boundary
Who is In: cheap buyersWho is Not: ppl who don't care about spending money.
What the Need Is: cheap alternativesWhat the Need Is Not: expensive buyers
Why the Need Exists: no other cheap place like thisAlternative Explanations: a lot of people don't track or care how much they spend on food.

3.) Carolyn Mejia

Inside the boundaryOutside the boundary
Who is In: people like meWho is Not: people who don't care about what they eat.
What the Need Is: fast and affordableWhat the Need Is Not: for someone who would rather cut up their own fruit
Why the Need Exists: urge to try and eat healthy Alternative Explanations: I think for someone who is in a rush a lot like me would really benefit from this.


4.) Johnel Mejia

Inside the boundaryOutside the boundary
Who is In: ppl who want fast, easy and cheap snacksWho is Not: people who like to make their own snacks.
What the Need Is: affordable optionsWhat the Need Is Not: people who are more independent 
Why the Need Exists: might be cheaper than going to the store and getting mixed fruit bowls.Alternative Explanations: I know a lot of people who enjoy making their own snacks and planning their own food for that day. 

5.) Alex Smith

Inside the boundaryOutside the boundary
Who is In: people who want to stop eating fast foodWho is Not: people who want to keep eating fast food
What the Need Is: healthier optionsWhat the Need Is Not: people who enjoy fast food that is unhealthy
Why the Need Exists: way too many fast foodAlternative Explanations: some people love going to fast food places even if it is unhealthy.





Tuesday, January 29, 2019

8A- Solving The Problem

Problem: Many people are overweight and/or obese. People are living a unhealthy lifestyle. A lot of people go through a drive through even though they know its bad for them, but it is cheap,  and easy. Nervous to eat healthy because may be inconvenient or too expensive.

Service/Opportunity: Drive through fruit store.

Cheap options. Sells different kinds of mixed fruit bowls, acai bowls, smoothies etc. Healthy Alternatives. Fast and easy.




7A Testing the Hypothesis, Part 1

1.) Healthy drive through-
You can order different kinds of mixed fruit bowls, acai bowls, smoothies, etc.

2.) Consumers would rather spend less money going through a drive through for food than to eat a healthy snack, but what if this could change? A cheap, fruit (healthy) drive through.

The who: Consumers who want a fast, cheap snack
The what: Drive through fruit
The why: To provide a healthy, cheap alternative

3.)
- I think this is a good change for people, and I think many people will find this as a good option once they hear about it. It may not be a need to a consumer now, but I am sure many people wish there was something out there like this.
- Some problems could be: How cheap could we get fruit? Where would we get the fruit from? Would a lot of fruit go bad + how much waste? What about off seasons? Would people rather just eat unhealthy food?
- Maybe some people don't want to eat healthy and don't like fruit.

4.)
Taylor Monroe- 
Positives: Quicker, healthier alternative. People don't like to get healthy food because they have to go in the store and usually spend a lot of money.
Negatives: Could be more expensive for upkeep due to fresh goods. Require a lot of money to start up the business because of having to go to a farmers market daily. Fruit is something that could go bad.
Nathan Doherty-
positive is it gives people a healthy alternative to fast food and negative is cost to produce which would cause higher sales costs and maybe lower revenue and sales
Jim Stoddard-
The problem with it is how it is different from other businesses. Why would someone want to go there over places like smoothie king or tropical smoothie? Would have to make a clear business plan on what sets you apart. Have to get the goods low enough to make a decent profit. Good idea for those who are trying to be more healthy. Easy and convenient is what people want.
Jason Karpinski-
Trendy idea and could be popular. Marketing could be very unique and fun. Marketing would be easy and would make sense because its to encourage others to eat healthy. Could only appeal to upperclass depending on how much items cost.
John Stoddard-
Concern over products going bad and lots of money being wasted in waste. Concerns about the fruit always being fresh and tasty. Only customers would be those who like fruit and who want to try and eat healthier. Not a huge marker for it.


5.) Interviewing people definitely gave me a better perspective. If I want the business to have cheap items, then I would have to get the fruit for a low cost. I would have to be very diligent with not buying too much at a time so they don't go bad. Could definitely market this pretty easily, but not sure how many people would be into the idea.

Friday, January 25, 2019

6A- Identifying Opportunities in Economic and Regulatory Trends

Gainesville ban on plastic bags
I found this news on The Alligator website. I think that luckily people have seen the importance and protecting our environment. I believe that citizens are beginning to realize how detrimental plastic is to the Earth, so they are beginning to take small steps in the right direction. Many people are switching to electric cars, using alternative straws, using bamboo toothbrushes, etc. Due to these settle changes in peoples everyday lives, it should be generally easy for customers to adapt to new environmental advances. This is a great time for environmental friendly companies as they can make very good profits in the years to come. I saw this as an opportunity because I am very into helping the environment and love finding alternative solutions.


Florida's Economy
I found this source while googling new economic advances in Florida. According to floridattrend.com, "Florida's Economy Hits New $1 Trillion GPD Milestone," Florida has become the 17th biggest economy in the world. There are some hurdles to get through, but once doing so, it will continue to increase. I believe this is a great opportunity for those who live in FL. This will become even more attractive to people living in other states who are in search of work. I saw this as an opportunity because I hope to find a job in Florida after graduation, so it is encouraging to learn more about. The growth is great for corporations and will result in more profits.


Solar Energy
Solar Energy industry is booming. It is becoming very prevalent all over the country which is a great opportunity for those in this specific industry. I found this as an opportunity for not only the environment, but for many workers who will find jobs in the industry as well. I was interested in this because I am all about being more and more environmentally friendly.

Minimum Wage
There is much debate about whether or not minimum wage should be increased. Although this topic is controversial for the different political parties, it is something will need to be decided on. The outcome will affect many people, in many different ways. I was interested in this because I am a college student who is working and am used to getting paid low wages.

5A- Identifying Local Opportunities

City of Gainesville hosts rally to remove local invasive species
https://www.alligator.org/news/city-of-gainesville-hosts-rally-to-remove-local-invasive-species/article_f96cab2e-1ed4-11e9-8a5f-6b534f1e1df8.html

1.) The article is about 600 plus people (including Boy Scouts) helping to maintain the Earth a garden  and not a place with tons of weeds. They talk about how it promoted people being outside and enjoying fresh air, all while maintaining the beauty of the Earth.
2.) A certain plant is killing others and is bad for the environment.
3.) People of Gainesville who are concerned with destruction of the environment.

Youth vaping increases in Alachua County
https://www.alligator.org/news/youth-vaping-increases-in-alachua-county/article_91200192-1dd5-11e9-9850-bbdf28ac9a68.html
1.) The article gives statistics of how much vaping has increased. Organizations are trying to come up with ways to combat the increasing numbers and holding gas stations responsible for not always carding.
2.) More kids are vaping than ever before
3.) The kids' health is being affected.

Lawsuit filed, donations collected following I-75 crash

https://www.alligator.org/news/lawsuit-filed-donations-collected-following-i--crash/article_9e3a42c6-1ae6-11e9-8f1b-5bb7a74e0cde.html

1.) Article discusses the deadly accident that took place. Lawsuit filed against the semi truck company that was involved in the crash. There is a section about ways to help and donate those affected.
2.) Many lives were lost
3.) Company being sued, families of the victims

3 Live Oak young children die after getting trapped in chest freezer
https://www.alligator.org/news/live-oak-young-children-die-after-getting-trapped-in-chest/article_d70818f8-186b-11e9-8d43-5fcb4b891f8e.html
1.) Article discusses how kids were playing outside and climbed into a freezer resulting in them not being able to escape and dying. No foul play was suspected, purely accidental.
2.) Three young kids lost their lives
3.) Guardians of the victims

Gainesville restaurants offer meals for furloughed federal employees
https://www.alligator.org/news/gainesville-restaurants-offer-meals-for-furloughed-federal-employees/article_c82babda-2061-11e9-b4bd-3f1d9c22749c.html
1.) Many federal employees aren't being paid and a few listed restaurants are giving back to those who are affected by the shutdown.
2.) Federal employees aren't being paid and some can't afford food
3.) federal employees






Thursday, January 17, 2019

Forming an Opportunity Belief

1.)  Boat ride that takes you to and from different states surrounding the Gulf of Mexico.
2.)  A little back story on my idea is that I am constantly traveling back and forth between Florida and Louisiana. My boyfriend is stationed in New Orleans, and I am constantly either driving eight hours or driving to Tampa or Orlando to fly out - and let me tell you it gets old really fast. It got me thinking that it would be really cool to take a boat ride.The unmet need is that there isn't a fun and different experience of traveling to different states other than what already currently exists. People who have this need for a boat alternative, would be people who might be terrified of flying or people who get extremely bored on car rides. This could even be for people who are like me, who are sick of constantly traveling the same way. Also, this would be for people who travel often or for people who just want to travel more in general. People just fly or drive because those have always been the only options, but when googling boat shuttle rides across the Gulf of Mexico, there was hardly anything that showed up. I am about 60-70 percent sure that this opportunity exists and that people would be excited about this idea.
3.)
A.) Laura Stoddard (aka my mom who is terrified of flying on airplanes)
I knew asking my mom would be good for this because she would be one who is definitely in favor of this opportunity. My mom thinks that this would be a great alternative for her when she wants to travel to see me or my boyfriend when we are in Louisiana. She said how she sometimes doesn't travel because she is so afraid of flying and that this would encourage her to travel more. She said she gets sea sick sometimes and so would other people so that is something to think about. She thinks this is definitely a good solution to those who are afraid of traveling a certain way. My mom didn't recognize the need until I pointed out the idea.

B.) Nathan Doherty (my boyfriend who is in the USCG)
My boyfriend is in the same boat as me, as he is always traveling back and forth as well to see me. He admits he has thought about this opportunity as well, but that he has never considered it a dire need. Since he is in the military, he only has select days off, and he doesn't know how fast this would be compared to just flying or driving. He would rather take the fastest route possible as he only has a certain amounts of days free, but he understands how this could be a cool alternative for those who might have more time on their hands. He thinks this is a decent solution, but not something he would ever consider over current transportation.

C.) Mecca Wali (Roommate who likes to travel)
I thought my roommate would like this idea because I know she is always up for adventure and loves doing new things. She also pointed out that this is definitely not a need for her personally and not something she has ever thought about. She thinks that after hearing my ideas, that it would be a cool experience and great for those who hate traveling certain ways. She said if she had something like spring break, where she had optimal time to travel, then she would definitely want to go on a bus shuttle. She was satisfied with this opportunity and thinks it would be a new experience.

4.)REFLECT: I definitely learned that there are many different perspectives to this topic. As Professor Pryor was saying in his explanation video, some needs that I feel are important aren't necessarily important to everyone else. However, this also showed me that there are similar people in my boat or who are terrified of flying, that this is something people would be excited about. All in all though, I realized that this is definitely not a NEED for people. It is not something people will die without, but it is just a fun idea that would be a unique experience for people.

5.) I believe that the original opportunity is still definitely there. I think it would be a great alternative for people and something new and exciting to try other than just typical travel plans. I think that my ideas for this opportunity has definitely shifted a little bit. I say that because it gave me more ideas of the type of people who would actually go on these bus shuttles. I think it is extremely pivotal that entrepreneurs should adapt based off customer feedback. I don't believe that you can be a successful entrepreneur if your customers aren't happy, so I feel that feedback is extremely necessary and should certainly be sought out for.



My Entrepreneurship Story

Throughout my life, I have been extremely exposed to entrepreneurship. My dad Jim Stoddard, has many job titles. He is an entrepreneur and has been my whole entire life. He has always hated working for other people and wanted to have his own freedom. My dad is actually an adjunct professor at USF and even teaches entrepreneur classes. He has owned multiple businesses in the past and has come up with lots of ideas that he has worked on through the years. He just came out with a book he wrote called The Financial Pocketknife, and you can even by it on Amazon. The book talks about financial tools and life insurance. I am actually going to a convention with him to Las Vegas at the end of the month that he is speaking at to help him sell books.

I'm sure after reading this, you can tell why I decided to take this class. My dad really encouraged me to and has always wanted me to do something with business when I started college. I am a Telecommunications major but am minoring in business. I want to be a social media marketer, so I figured taking businesses classes could only benefit me.

Here is a picture of my dad that he uses as his business cover photo on Facebook. This photo is used to promote his book and shows how he is able to also speak about his book ideals to crowds.

Bug List Assignment

Bug List:

1.) I drive a lot from Gainesville to New Orleans. It really scares me driving at night because I am always afraid that I am going to hit an animal such as a deer and it will make me crash. I wish there was away for accidents like that to not be so prevalent.
 WH?: deers have horrible eyesight and can’t tell that there are about to cross a busy road. Roads too close to nature.

2.) It bugs me in general to see a bunch of roadkill on the side of the road. I hate seeing it, and I wish there was something we could do about it. 
WHY? I don't think that there are enough jobs out there that come and clean the roads and pick up these dead animals. 
3.) It bugs me that my phone and computer battery dies. I wish there was a way for it to last way longer.
WHY? Technology businesses haven't found a way to make devices last longer yet.
4.) It bugs me how hot Ben Hill Griffin stadium can be during football games.
WHY? There is not much, if any shade provided.
5.) It bothers me how difficult it is to park on campus
WHY? There are not enough parking garages and parking spaces available
6.) It bugs me how you can only really fly or drive from FL to states surrounding the Gulf of Mexico. I wish there was many boat service options to change it up and for a fun experience.
WHY? People depend so heavily on planes and there isn't much, if at all, options for boat trips. 
7.) It bugs me how often I lose my debit/credit card or even cash sometimes. I know we are now able to put our card on our phones and pay for stuff that way, but not enough places have that technology yet.
WHY? Probably expensive technology
8.) It bugs me how drive throughs only have one line. 
WHY? Not enough land or workers. 
9.) It bugs me how long it takes to straighten unruly hair.
WHY? There isn't more of an efficient way of doing your hair yet.
10.) It bugs me how damaging heating products are to your hair.
WHY? No other options out there other than using heat to manage hair.
11.) It bugs me how hot my room gets due to direct sunlight through windows even with the air on. I wish there was a way for the windows to be able to control the temperature in some way.
WHY? There isn't anything out there yet to help with this solution. There isn't anything stopping the direct heat.
12.) It bugs me how hard it is to remove tile from the ground in a home.
WHY? Very hard to tear up because each tile shatters everywhere and becomes messy. 
13.) It bugs me how if you forgot to turn off a light in a different room that you're in, that you have to get up and turn it off. I wish there was a way to control it on your phone or something. 
WHY? Houses aren't wired with those types of capabilities yet.
14.) It bugs me how loud washing machines/dryers/dishwashers/toilets are. I wish there was a way for it to not be so loud.
WHY? There is so much commotion and moving parts going on in each object. 
15.) It bugs me how car tires pop easily or how they get something stuck in it easily.
WHY? There is lots of debris that cars go over, and rubber isn't strong enough to withstand some of it.
16.) It bugs me how sunglasses break so easily
WHY? Many are cheaply made and are easy to break.
17.) It bugs me how little we know about the ocean.
WHY? There are depths of the ocean that is too hard for people to get to or too deep to survive.
18.) It bugs me how we need gas to fill up cars/planes/boats. Some have gone electric but not all.
WHY? Not enough companies have switched or figured out how to go to electric
19.) It bugs me how showers take a minute or so to heat up.
WHY? The heater capabilities don't allow for water to automatically go to being hot.
20.) It bugs me how if you forget to lock something, you have to go back and lock it. Not even just your front door, but bedroom door or anything else you would want to lock.
WHY? Houses aren't wired yet to be able to lock something from your phone.

REFLECTION:

I found this assignment to be somewhat difficult. I got through the first ten faster than I had anticipated, but then had a tricky time once I got to 15. It was hard to come up with things that already had a fix to them in some capacity. It was also just hard to think about everything things that bother me on an everyday basis. 












Monday, January 14, 2019

Test







Hi guys! This is Katie Stoddard just testing this out to see how it works. Test 123