Friday, February 22, 2019

14A Halfway Reflection


1.) In order to keep up with the requirements of this course, I have had to use a part of my mind that I never really used as often. It has required me to think differently and more outside of the box. I have learned to find problems in situations and ways of fixing them.
2.)  I felt like giving up when coming up with the bug list because it was hard for me to come up with things and think in a way that I usually didn't think. I also almost gave up when having to do the elevator pitch because I don't really like speaking in front of people, but I knew each thing would push me out of my comfort zone and make me better. I also didn't want to lose a grade on something pretty easy.
3.) - give yourself plenty of time for an assignment, not because its tedious but so you can think about it and form more ideas.
- don't get frustrated and think more outside the box
- question everything, and figure out ways to make things better

I have this picture in my office, and when I get frustrated with something, I love to look it for motivation. It is a really empowering picture and it always help me keep a tenacious mind.

13A- Reading Reflection No. 1

I really admire and enjoyed reading about the Wright brothers. I know for myself when people doubt anything that I do, it is hard for me to hear as I am sure that is the case with anything. The idea of traveling on an airplane was so crazy to people, and not a lot of people had faith in it actually working. For them to keep pushing and trying with knowing how people felt about their idea is incredibly admirable. They also kept trying despite their many fails. It just goes to show how strong their vision was and what they were going to do for it. I would ask them how they stayed so positive about something when they kept failing and how they dealt with the negativity of other people and if it ever made them want to stop. It is extremely evident that they were hard workers because they got something to work that benefits each and every one of us today. I like to think of myself as a hard worker, but I think that they have stronger minds than I do and never were easily discouraged. 

Friday, February 15, 2019

12A - Figuring Out Buyer Behavior No.1


My segment is the different variety of fruit bowls. A lot go the people I interviewed had a lot of the same unmet problems. They are sick of taking their kids to places that serve unhealthy food BUT it is easy and fast for them when they are on the go or needing to be somewhere. My idea appealed to them because it is still the same fast and easy process but with a better ending for them. One even mentioned for themselves, that this gives them an opportunity to make better food decisions because they no longer have an excuse to go to somewhere like McDonalds for a snack. This was something that not a lot of people thought of because it isn't something that is prevalent. A few people said that they have researched healthy fast places but it is generally just smoothie places - nothing quite like I am offering. I realized during this that once people find out about this, it could be something big and popular. People don't realize how nice it would be until they hear about it. I think this is all about marketing. Making sure there are cool, trendy designs as well as a clear understanding of what I am selling.

11A - Idea Napkin No. 1

1.) I am a senior telecommunications major with a minor in business. My talents are incorporating my social media marketing skills, andI have helped a few businesses with their marketing on their social platforms. I see myself running the marketing ideas and coming up with new and exciting things for the company.
2.) I plan on making a variety of fresh fruit accessible, affordable, and fast. Fast food but for fruit - and other healthy options!
3.) My customers will all have the desire to eat better. They are sick of eating fast food that is greasy and bad for you. Also, my customers will want something different than what is already out there.
4.) There isn't much or anything that is like what I am offering. Customers get to pick what they want, and its affordable to them!
5.) Customers getting to customize their fruit bowls in a drive through scenario. 

Friday, February 8, 2019

10A- Elevator Pitch No.1


9A- Testing the Hypothesis, Part 2

1.) Jim Scott
Inside the boundaryOutside the boundary
Who is In: people wanting to eat healthyWho is Not: ppl who don't care about weight
What the Need Is: not a needWhat the Need Is Not: for ppl who don't have a concern
Why the Need Exists: people are overweightAlternative Explanations: This is only going to be popular for people who want to eat healthy.


2.) Sandy Scott

Inside the boundaryOutside the boundary
Who is In: cheap buyersWho is Not: ppl who don't care about spending money.
What the Need Is: cheap alternativesWhat the Need Is Not: expensive buyers
Why the Need Exists: no other cheap place like thisAlternative Explanations: a lot of people don't track or care how much they spend on food.

3.) Carolyn Mejia

Inside the boundaryOutside the boundary
Who is In: people like meWho is Not: people who don't care about what they eat.
What the Need Is: fast and affordableWhat the Need Is Not: for someone who would rather cut up their own fruit
Why the Need Exists: urge to try and eat healthy Alternative Explanations: I think for someone who is in a rush a lot like me would really benefit from this.


4.) Johnel Mejia

Inside the boundaryOutside the boundary
Who is In: ppl who want fast, easy and cheap snacksWho is Not: people who like to make their own snacks.
What the Need Is: affordable optionsWhat the Need Is Not: people who are more independent 
Why the Need Exists: might be cheaper than going to the store and getting mixed fruit bowls.Alternative Explanations: I know a lot of people who enjoy making their own snacks and planning their own food for that day. 

5.) Alex Smith

Inside the boundaryOutside the boundary
Who is In: people who want to stop eating fast foodWho is Not: people who want to keep eating fast food
What the Need Is: healthier optionsWhat the Need Is Not: people who enjoy fast food that is unhealthy
Why the Need Exists: way too many fast foodAlternative Explanations: some people love going to fast food places even if it is unhealthy.