29A - Venture Concept No.2

Product Opportunity: Affordable Drive thru fruit snacks - acai bowls, mixed fruit bowls, smoothies

Opportunity:
My potential customers are people who desire to live a healthier lifestyle yet still affordably. There are so many people who eat an unhealthy lifestyle just because it is cheaper. However, my product opportunity is just as cheap as fast food but gives the best nutritional benefits. I believe this is a big opportunity because there is  not much out there like this. There would hardly be any competition so there is a huge chance of making a big profit. I think once others see how successful this business would be, they're might be more of a threat of competition being built. I think this can be beneficial to anyone no matter where they live or what their background is like. My typical customer just must want to live a better lifestyle and want to eat healthier. Many people just go to their grocery store to obtain fruit and then make their own smoothies, fruit bowls, or acai bowls. We can satisfy their needs by providing services to do all of those things for them. I don't believe customers will have a hard time switching over to be our customers instead of making on their own, because it is easier and probably cheaper to them. Also, fruit goes bad easily so they don't have to worry about buying more than they need.

ADDING***** I am going to try to expand my market by not just going for the likely potential customer, but by marketing to customers who may not usually be customers. For instance, I am going to be adding more dessert type of options incorporating fruit to the menu. This way, there is a more broad menu and will appeal to a wider variety of customers.

Innovation:
My company is a fruit drive- thru. People will come through our lines and order something from our wide menu and we will serve them. Smoothies, mixed fruit bowls, acai bowls will be served. I would be selling each item depending on the size they choose. Smaller options would be around $3, medium options under $5, and large options under $7. Each product option will depend and differ, but not dramatically from those prices.

ADDING**** This also is the same goal as it is now. I want it to be well priced - that is the main reason why I came up with this idea in the first place. Just need to make sure I can get fruit for a good price so I make enough profit.

Venture Concept:
My innovations will benefit my product because it is affordable options. I don't think this will be hard at all for customers to switch over to. There isn't much other competition so its not like they would give up their favorite place now for ours. This option would be easier and cheaper for the customers and would benefit them each. My competitors would just be grocery stores or fruit stands who sell fruit but they don't offer the snacks we do. We wouldn't need many employees, just people to run the drive thru and cashiers. We would need people to cut the fruit or to mix them. Then we would need people to help run the inventory. Making sure our fruit didn't go bad and seeing what we need more of. I would run a lot of the marketing and ads since it is my major and would maybe need more help as the company gets bigger.

ADDING ****All of this has generally stayed the same. Still very little competition and not a need for an extraneous amount of employees. Fruit going bad is going to be an issue for sure and we are going to need to figure out understanding how much produce we need at a time and not over buying, but also not underbuying.


Three Minor Elements:
We will have great margins because everything we buy we can sell for more, easily. Also with my advantage in marketing and social media, we won't have to spend a lot there. We can add different things to our menu or make many different stores. I see this in 5 years becoming bigger and opening more stores. I see myself running this and having fun with the marketing. If I got bored, maybe would come up with another business idea to also run. This would give me tons of experience to help me later on with future ideas.

ADDING*** I still believe my marking and social media skills will be very beneficial for the company. I would plan on being very hands on with the company and would hopefully enjoy it enough to keep it.


 My main feedback was the concern for the fruit going bad, which really would be a constant problem for my business.Again, we really would just need to make sure we didn't buy too much product so we don't have a lot of waste. This being pointed out gave me more to think about and the efforts that will need to take place.