Based off my interviews, I had a few different consensuses. Majority of them mainly care about the price of the product because if they have a cheaper alternative than they are going to go there. Another main objective is the accessibility- which is why I came up with my exact product. I want it to be fast and affordable and that is why I feel that it will appeal to customers.
My product will be an in person purchase, unless I ever decide for customers to be able to order on an app software. There is no sort of big investment that a customer has to make.
Something that makes a good purchase is knowing that the person made a good deal and that they got it for a fair price. A bad purchase is when the person realizes they could get it cheaper somewhere else or have better quality.
I think this interview gave me more of an assurance that my product opportunity could work out well. It fits a lot of the needs that are important to a customer.
I also think that fast and affordable is great for your type of product for customer appeal. I understand that people with a different or lower budget might be more drawn to the alternative product but,would they be completely pleased with it? Sometimes, from personal experience, it would've been worth it to spend a few more dollars to be completely satisfied with my product instead of cutting corners.
ReplyDeletePrice is definitely an important factor to consider when purchasing a product. It is important to know whether or not people are willing to purchase a product, this is why it is key to interview potential customers. Accessibility is also important, this is why I would prefer to purchase products online. Fast and affordable is great for a lot of products, and I think this would be ideal.
ReplyDeleteIn almost any case, buyers will take price into consideration the most. Accessibility is also an important consideration, which is why I think it’s a great idea to market your product as fast and affordable. I do think you should allow customers to order on an app software, though. The market is shifting and most people prefer to purchase products online.
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