7A Testing the Hypothesis, Part 1

1.) Healthy drive through-
You can order different kinds of mixed fruit bowls, acai bowls, smoothies, etc.

2.) Consumers would rather spend less money going through a drive through for food than to eat a healthy snack, but what if this could change? A cheap, fruit (healthy) drive through.

The who: Consumers who want a fast, cheap snack
The what: Drive through fruit
The why: To provide a healthy, cheap alternative

3.)
- I think this is a good change for people, and I think many people will find this as a good option once they hear about it. It may not be a need to a consumer now, but I am sure many people wish there was something out there like this.
- Some problems could be: How cheap could we get fruit? Where would we get the fruit from? Would a lot of fruit go bad + how much waste? What about off seasons? Would people rather just eat unhealthy food?
- Maybe some people don't want to eat healthy and don't like fruit.

4.)
Taylor Monroe- 
Positives: Quicker, healthier alternative. People don't like to get healthy food because they have to go in the store and usually spend a lot of money.
Negatives: Could be more expensive for upkeep due to fresh goods. Require a lot of money to start up the business because of having to go to a farmers market daily. Fruit is something that could go bad.
Nathan Doherty-
positive is it gives people a healthy alternative to fast food and negative is cost to produce which would cause higher sales costs and maybe lower revenue and sales
Jim Stoddard-
The problem with it is how it is different from other businesses. Why would someone want to go there over places like smoothie king or tropical smoothie? Would have to make a clear business plan on what sets you apart. Have to get the goods low enough to make a decent profit. Good idea for those who are trying to be more healthy. Easy and convenient is what people want.
Jason Karpinski-
Trendy idea and could be popular. Marketing could be very unique and fun. Marketing would be easy and would make sense because its to encourage others to eat healthy. Could only appeal to upperclass depending on how much items cost.
John Stoddard-
Concern over products going bad and lots of money being wasted in waste. Concerns about the fruit always being fresh and tasty. Only customers would be those who like fruit and who want to try and eat healthier. Not a huge marker for it.


5.) Interviewing people definitely gave me a better perspective. If I want the business to have cheap items, then I would have to get the fruit for a low cost. I would have to be very diligent with not buying too much at a time so they don't go bad. Could definitely market this pretty easily, but not sure how many people would be into the idea.